When I published my first book entitled “Duality Innovation” in early 2018, I did not realize my journey in the field of creativity began especially in the IP innovation domain. It’s has been available on Amazon.com since then. With 15 inventions in my name, I started to think in terms of commonality in them. Then it occurred to me that perhaps DUALITY is at play. Three of them I examined and found evidence of it. Others I have left for readers to explore and determine what if any duality exists in them. DUALITY: THE VERY FOUNDATION OF OUR UNIVERSE DUALITY controls everything, I mean EVERYTHING. It is a law of nature that exists everywhere there is a physical world in the universe. If this is the FACT, then why should we ignore it. Knowing that even a stopped analog watch shows correct time twice a day tells us how pervasive DUALITY is. DRIVE INNOVATION: BY APPLYING THE DUALITY PRINCIPLE NO innovation is easy. Some can happen with brute force or following time-tested methodologies. But wouldn’t it be great if there in an ANOTHER WAY or method to THIS madness. A case study FIT TO PUBLISH: how THE USE OF duality innovation principle can INCREASE SALES for the COMPANY we know as “CROCS.”

Short-term disruptions powered by shortsighted actions involve huge human costs